Yes, ever since Gronk found out about the kick he has been training really hard. Also, fans who are 21 or older can take their own shot at the “Kick of Destiny” on-site at the Super Bowl Experience with the chance to win a voucher for a $25 Bonus Bet at the FanDuel Sportsbook at the Footprint Center or be a part of the bigger prize on Super Bowl Sunday. Fans who are in Phoenix will be able to take photos with the “The Foot of Destiny,” a replica of Gronkowski’s foot. The integrated Kick of Destiny campaign features TV and digital spots leading up to the Super Bowl that will take fans through the story of Gronkowski finding out about the kick, training for the kick, and culminating with the live kick during the Super Bowl broadcast. Instead, we want FanDuel to be part of the story of the Super Bowl, that story starts during the playoffs and ends with an entertaining moment that is inherently part of the game. Sneyd: Overall, the strategy was about not making a Super Bowl ad.
Fromm: How would you describe FanDuel’s advertising and activation strategy around the event? Is Gronk in training?
